Lilemong tse 'maloa tse fetileng,' maraka oa litlolo oa APAC o bone phetoho e kholo. Hase bonyane ka lebaka la ho itšetleha ho eketsehileng ka li-platform tsa mecha ea litaba ea sechaba le ho latela batho ba bangata ba susumetsang botle, ba tsamaisang mohala ha ho tluoa tabeng ea mekhoa ea morao-rao.
Patlisiso e tsoang ho Mordor Intelligence e fana ka maikutlo a hore sebaka se bapala karolo ea bohlokoa thekisong ea litlolo ea APAC, 'me bareki ba litoropong ba sebelisa chelete e imenneng hararo ka lihlahisoa tsa tlhokomelo ea moriri le letlalo ha ba bapisoa le ba libakeng tsa mahaeng. Leha ho le joalo, boitsebiso bo boetse bo bontšitse hore tšusumetso e ntseng e eketseha ea mecha ea litaba libakeng tsa mahaeng e 'nile ea ama haholo thekiso, haholo-holo lefapheng la tlhokomelo ea moriri.
Ha ho tluoa tabeng ea ho hlokomela letlalo, palo ea batho ba tsofetseng e ntseng e eketseha le tlhokomeliso ea bareki e ntse e tsoela pele ho matlafatsa kholo ea lihlahisoa tse thibelang botsofali. Ho sa le joalo, litloaelo tse ncha tse kang 'skinimalism' le litlolo tse nyalisitsoeng li ntse li tsoela pele ho tuma, kaha bareki ba Asia ba ntse ba batla boiphihlelo bo ntlafalitsoeng ba litlolo. Le hoja tlhokomelong ea moriri le tlhokomelo ea letsatsi, maemo a tikoloho le mocheso o ntseng o phahama li ntse li eketseha ka thekiso ea lihlahisoa libakeng tsena, 'me ka potlako li tsosa thahasello ea metsoako ea boitšoaro le metsoako.
Ho hlahisa lihlooho tse kholo ka ho fetisisa, mekhoa e mecha le liphephetso ho pholletsa le letlalo, tlhokomelo ea moriri, tlhokomelo ea letsatsi le botle bo tsitsitseng, litlolo tsa Asia li tla khutla ka la 7-9 Pulungoana 2023 e tla hlahisa lenane le felletseng la hore lihlahisoa li tle pele ho nako.
Bokamoso bo tsitsitseng
Lilemong tse 'maloa tse fetileng, tlhokomeliso e ntseng e eketseha ea bareki le matla a ho reka Asia a thehile phetoho e matla ho lihlahisoa le litloaelo tse tšoarellang. Ho latela lipatlisiso tse tsoang ho Euromonitor International, 75% ea ba arabetseng lipatlisiso sebakeng sa botle le tlhokomelo ea botho ba ne ba rera ho hlahisa lihlahisoa tse nang le likopo tsa vegan, tsa meroho le limela ka 2022.
Leha ho le joalo, tlhokahalo ea litlolo tse nang le mekhoa e metle ha se feela ho theha lihlahisoa le litšebeletso tse ncha empa hape le tsela eo lihlahisoa li sebetsang le ho buisana le bareki ba tsona. Euromonitor e khothalelitse hore lihlahisoa tsa litlolo li shebane le thuto ea bareki le pepeneneng ho buisana ka katleho le bareki le ho khothaletsa botšepehi ba brand.
Thuto ea ho hlokomela letlalo
E boleng ba $ 76.82 bilione ka 2021, 'maraka oa APAC oa skincare o lebelletsoe ho bona kholo e kholo lilemong tse hlano tse tlang. Sena se bakoa haholo ke ho ata ho hoholo ha mathata a tlhokomelo ea letlalo le tlhokomeliso ea botle har'a bareki ba Asia. Leha ho le joalo, ho na le mathata a itseng a lokelang ho hlōloa ho boloka tsela ena. Tsena li kenyelletsa ho latela melao ea mmuso, tlhokahalo ea bareki ea ho paka ka mokhoa o tsitsitseng, hammoho le lihlahisoa tsa boitšoaro, tse se nang bokhopo le litlolo.
Lenaneo la thuto la selemo sena ho in-cosmetics Asia le tla totobatsa tse ling tsa tsoelo-pele ea bohlokoa 'marakeng oa skincare oa APAC, le kamoo lihlahisoa li sebetsanang le liphephetso tse hlahelletseng tsa indasteri. E tsamaisitsoe ke Asia Cosme Lab 'me e tšoareloa Setsing sa Lipapatso le Melao ea Lipapali, seboka se mabapi le Skintone Management se tla kenella ka matla kholong ea 'maraka, moo ho kenyeletsoa ho ntseng ho matlafala, ha e ntse e khothaletsa letlalo le letlalo le letle.
Boqapi ho Suncare
Ka 2023, chelete e kenang 'marakeng oa ts'ireletso ea letsatsi ea APAC e fihlile ho $3.9 bilione, ka likhakanyo tsa hore mmaraka o tla hola ka 5.9% CAGR lilemong tse hlano tse tlang. Ebile, ka mabaka a fapaneng a tikoloho le a sechaba a tsamaisang keketseho ena, sebaka sena joale ke sona se etelletseng pele lefatšeng ka bophara.
Sarah Gibson, Motsamaisi oa Ketsahalo oa litlolo tsa Asia, o itse: "Asia Pacific ke 'maraka oa pele oa 'maraka oa botle lefatšeng ka bophara, ka lebaka leo, mahlo a lefatše a tsepamisitse maikutlo sebakeng seo le popontshwa e hlahisoang moo. Lenaneo la Thuto la Asia la in-cosmetics le tla khantša leseli 'marakeng ona o ntseng o fetoha ka potlako, le shebane le mekhoa ea bohlokoa, liphephetso le tsoelo-pele.
"Ka ho kopanya liseminara tsa tekheniki, lipontšo tsa lihlahisoa le lisebelisoa, le linako tsa mekhoa ea ho bapatsa, lenaneo la thuto ea in-cosmetics Asia le tla totobatsa mekhoa e mecha ea botle bo tsitsitseng le bo botle kajeno. Ka ho ngolisoa ha baeti pele ho pontšo hona joale ho holimo haholo, ho na le tlhokahalo e tiisitsoeng ea kutloisiso le thuto e betere indastering - eo Asia ea litlolo e leng teng ho fana ka eona. "
Nako ea poso: Oct-25-2023